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Latest Blog Posts

IoT & Digital Signage Transformation

Posted on: June 22nd, 2020

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Why Social Activities Are Beneficial In University

Posted on: June 18th, 2020

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How Videos Are Revolutionizing SEO Globally

Posted on: June 15th, 2020

With an overabundance of media being circulated across the World Wide Web in quantities that exceed several hundreds of petabytes, there is bound to be a favourite type amongst the masses. Videos nowadays and many online streaming websites see an overwhelming share of all online traffic across the planet. There is no doubt that people of all ages are addicted to this form of media where for several hours, people stay hooked on to their screens watching their favourite shows. Let’s take a closer look at how you can use video to improve your search engine rankings and implement fruitful SEO (search.....

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School-wide Strategies for Promoting Love of Reading

Posted on: June 12th, 2020

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Starter’s Guide To Analyze Variation Between Transactional And Promotional SMS

Posted on: June 9th, 2020

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Role Of IT In Education

Posted on: May 13th, 2020

The education industry is one of the most forward-looking sectors in the UK, with almost 2.4 million students.  Recent developments in Information Technology (IT) have made considerable improvements in modern age education. Gone are the days when students find it hard to gather data for their assignments, interact with project members, and acquire classroom lectures.  There are countless ways why information technology is an essential aspect of daily lives. Technology isn’t necessary for learning only; it’s a gateway to new digitized jobs and growth opportunities. Let’s check out how information technology is playing its role in education and.....

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Steps To The Perfect College List

Posted on: May 10th, 2020

Did you know there are 19.9 million students who attend a four-year college program in the US every year? Choosing the right college for you is as important as earning your degree and learning about social manners and critical life skills. Moreover, you spend a few years of your life in a single institution and pay hundreds of dollars on your.....

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Influencer Marketing: Up Your Game in Digital Marketing In 2020

Posted on: May 7th, 2020

With the advent of digital marketing and social media, the combination of the two has proven to be extremely lucrative for those with the right mindset to exploit these resources expediently. In the past, we have seen companies spending millions of dollars on advertising on television, print media, and radio. However, with the integration of the internet in our everyday lives, online platforms have simply taken top priority amongst many establishments and enterprises seeking to promote their products and services. We are living in a world where influencers can offer you businesses a definite boost in online traffic and sales. According to a study shared at Bigcommerce.com influencer marketing has grown as big as to a $5-$10 billion market. There are around six major types of influencers, namely mega, macro, micro, advocates, referrers, and loyalists. Mega influencers are at the top including the like of Kylie Jenner, macro-influencers have a following ranging from 100,000 to a million, while micro-influencers have a following of 1,000 to 100,000. So let’s take a quick look at how these influencers especially micro and macro-influencers, can boost your.....

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Self-Esteem Building Activities for University Students

Posted on: May 2nd, 2020

Higher education demands that you stay vigilant and committed to achieving excellence throughout your tenure at a college or a varsity. However, this puts extra pressure on students to outperform their peers and remain present and attentive towards their surroundings, space, and time. For any student to accomplish such goals, they need to have high self-confidence and self-esteem about themselves; otherwise, they would simply go with the flow. In order to stand out from the rest, a student must be courageous enough to stick with what is right and remain dedicated to realizing their actual aims and targets in life. Poor self-esteem would fail to make.....

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Image Optimization for the Web- Increasing Speed and UX

Posted on: April 2nd, 2020

Many e-commerce websites nowadays actively use image optimization techniques to get better results for their websites in general. There is no doubt that visuals are more appealing to online visitors than dull, boring, and static content. In its simplest of definition, image optimization refers to the reduction in the file size of an image without sacrificing its quality and to make your images rank higher on Google as well as other search engines. Image optimization can be carried out for all of your images using various tactics. For instance, you can name your files in an appropriate manner that describes them ideally for any user who might be interested in searching for them online. Then there is the alternative text known as alt attributes where you can add appropriate keywords. Moving onwards, you need to make sure that image dimensions and product angles are also adequate. The width and height of the image come into play, and so does the actual display. Going for higher dimensions for images that exceed your display capacity, then you are just overloading data than its actual requirement. However, the question arises as to why one should go through all such hassle in the first place? Let us answer that probe by offering some of the various benefits image optimizations have to offer to your website.....

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