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Starter’s Guide To Analyze Variation Between Transactional And Promotional SMS

Posted on: June 9th, 2020

If you are just starting to lay up grounds for your new business or starting a career as a freelancer, then indeed you can find yourself at the right place. Bqool is another platform that can help scale your business and make you a 7-figure entrepreneur.  To use a resource effectively, it is essential to have a thorough understanding of its ins and outs. Therefore, before selecting for any available option, it is always better to know it precisely and accurately.

If you want to see the difference between promotional and transactional SMS facilities, and how you can befit from them in the right way; we have an answer to that you can use both of them effectively with for your business startup. Let us drive our way towards knowing about them.

Promotional SMS

Promotional SMS facility is a kind in which you can send a message to promote your product or services. It may include the market, sale and purchase notes. Since it is used to improve about your own stiff, therefore, it is deliberately stated as Promotional SMS.

Transactional SMS

It is kind that is associated with timely deliverance of notifications. It is a service that is mostly used by businesses to their potential customers, informing them about time-sensitive information. It includes verification codes, confirmation email, and etc.

Contrasts Between Promotional and Transactional SMS

The two kinds of SMS messages serve different objectives as described above, but there is more to them than fits the eye. So let’s get down right into the further detailed description of the differentiation between promotional and transactional SMS. There is an sms platform like Protexting, which allows its users to have extensive exposure to the marketing platforms.

The theme of the SMS:

– Promotional – include offers, modifications, sales coupons or other promotional stuff and is sent to either new or current customers. “The information can be unsolicited, although it is advised to send them to consumers who have opted into your marketing operations.”

– Transactional – contains informational data like alerts, order details, and also sensitive information like one-time passwords (OTP) and verification codes. Transactional messages are only sent to designated customers and should, therefore, not be used for marketing objectives.

Recipients of the SMS

– Promotional SMS are sent mostly to non-DND, i.e. Do Not Disturb numbers and also to opt-in customers who are linked to the business.

– Transactional SMS is sent to all registered clients and regardless of their DND status or position.

SMS Timing

– Promotional – usually is sent between 9 am – 9 pm but frequently depends on regulations administering the practice in a given domain.

– Transactional – can be addressed 24/7 without any constraints in regards to timing.

Examples

Having established a complete understanding of what constitutes a transactional SMS or a promotional one, and what makes them different from one and other, it is time to share some examples of both. It is essential to understand that a single company can use both types; they are not mutually exclusive, nor do they get in the way of the other. Here are a few template examples of both,

1. Bank Delivery Notification (Transactional) – “Ms Robert, your new debit card is arriving soon through the mail.

2. Bank Account Status (Transactional) – “Mr Michael, your account at XYZ has been activated for academic assistance!

3. Sales (Promotional) – “Receive concessions on tasty lunch specials at XYZ coffee shop. Text “happy lunch” to (phone number) and receive a 7% discount.

4. Store Opening Times (Promotional) – “office will remain open from 4 pm on Fridays to 8 pm. To find out more contact 98xxxxxxxx.

Conclusion

Possessing business acumen and having insight into its collective knowledge, it is necessary to keep things run smoothly. Therefore, we hope that the aspects mentioned above were clear to you, and will help you in utilizing these facilities in the best way possible.

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