Posted on: June 15th, 2020
With an overabundance of media being circulated across the World Wide Web in quantities that exceed several hundreds of petabytes, there is bound to be a favourite type amongst the masses. Videos nowadays and many online streaming websites see an overwhelming share of all online traffic across the planet. There is no doubt that people of all ages are addicted to this form of media where for several hours, people stay hooked on to their screens watching their favourite shows. Let’s take a closer look at how you can use video to improve your search engine rankings and implement fruitful SEO (search engine optimization) practices.
While there are several search engines that people use today, including the likes of Bing, Baidu, Yahoo, and Yandex, to name a few, there is no doubt that Google takes a considerable chunk of the market share. This overpowering control that Google has over the search engine market in current times is why we would like to focus on how this particular search engine treats video content. Google absolutely adores video content, and with additional improvements to its algorithms, more queries are returned with a relevant video link that can be of help to internet users. Other search engines are also following pursuit, which makes having video content on your website or domain highly attractive for SEO.
Many experts out there are already utilizing what is known as ‘Video SEO.’ This includes optimizing content so that it is linkable and shareable both. Videos must be of high quality, engage viewers, and encourage other publishing sites to link towards it. Foremost it must offer value to the viewers. Then it is further followed up with mobile optimization as it is the central focus now, and the majority of online traffic is shifting towards smartphone users. Even thumbnails are optimized to entice audiences, plus there can be some ‘click-bait’ traits added to it as well. Lastly, captions are added, and only an armature would neglect the use of keywords within them.
It is essential that not only do you use the right file type for your video, but you also seek to maximize traffic by selecting the right online video streaming platforms. By choosing the right platform, you give your video the edge to be viewed by audiences that prefer the type of content that you are posting. Popular online video platforms include YouTube, Netflix, Hulu, Vimeo, and Daily Motion, to name a few. Even Twitch, which is a dedicated gamer’s only video platform, can offer you a lot of online views and increase your traffic. In the case of YouTube, you can also consider your video as a form of investing as with significant views and subscribers to your channel; you can also get incentives from the said platform.
In the end, we would like you not only to focus on SEO but also to make sure that you share your videos on the most viral network on the planet, social media. Facebook, Twitter, Instagram, Tumblr, WhatsApp, and Reddit are some of the most popularly used online platforms that you can share your videos on. Literarily the sky is the limit. So make sure that if only SEO mechanics are not working for you, there is a whole new world in the form of social media that can help your videos to get the boost you need to generate a generous amount of online traffic. With PostFity, you can easily schedule you social media posts. It will save your time and you can post on most engaging times.
Online videos are considered as one of the most potent media forms in present times, and we don’t see anything else taking the crown away from it. Billions of videos are being watched every day. With the inclusion of 5G in the coming generation, only time will tell how big of an advantage a video can deliver for your websites and online domains. As a proactive person, you should consider developing your own videos and upload them online. All you have to do next is share them through various platforms and voila! You can sit back and watch the traffic keep rushing in!
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